Collecting Personal Infomation
How we collect or obtain your information
Personal information we collect
your name, contact details (such as email address), information about your computer (e.g. your IP address and browser type), information about how you use our website (e.g. which pages you have viewed, the time you viewed them, and what you clicked on), information about your mobile device (such as your geographical location), and your emergency contact information (name and phone number), together with any other personal information you provide to us in response to an Eye Search, Eye Quiz or Well-Being Survey
Use of Infomation
How we use your personal information
for our own administrative and business purposes, to improve our business and website, for analytical purposes, in connection with our legal rights and obligations and for certain additional purposes only with your explicit consent.
Disclosure of your personal information to third parties
information contained within your response to an Eye Search will be available for public view on our website (including your name, age, gender and answers to the questions about the best thing you have seen, worst thing you have seen, what do you want to see and the first thing you have ever seen), all other personal data, including your responses to an Eye Quiz or Well-Being Survey will not be disclosed to any third parties other than to the extent necessary to run our business, fulfil any contracts we enter into with you, where required by law or to enforce our legal rights. We may share wholly anonymised information with third parties but only on the basis that it is not possible to identify you or any other individual from such information.
Do we sell personal information to third parties
Retention and Security
How long we retain your personal information
for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes) and any other
legal basis we have for using your personal information e.g. your consent, performance of a contract with you or our legitimate interests in fulfilling our stated aims as an organisation.
Transfers of your personal information outside the European Economic Area
we will not transfer your personal information outside of the European Economic Area.
How we secure your personal information
using appropriate technical and organisational measures such as storing your personal information on secure servers, encrypting transfers of data to or from our servers, and only granting access to your personal information where necessary.
Your rights in relation to your personal information
to access your personal information and to be informed about its use, to correct your personal information, to have your personal information deleted, to restrict the use of your personal information, to object to the use of your personal information, to complain to a supervisory authority, to withdraw your consent to the use of your personal information