Danny Boyle was able to keep the ‘queen parachute’s into the London 2012 Olympic opening ceremony’ a secret despite hundreds of people being involved in the preparations. In this world of social media and ‘got a story?’ tabloids this was really quite some achievement and, as planned, set a fabulous tone for a wonderful few weeks. He was asked how he managed to do this: by air tight non-disclosure agreements and terrifying lawyers? By locking everyone in a barracks and confiscating their phones? Certainly not by threatening their livelihoods by firing them as most were volunteers. He explained that he simply asked them to keep the secret as nicely as he could.